Concept Paper
Assignment 1 involved producing a document describing and scrutinizing our business idea. This was a preliminary evaluation of our concept, with the seed funding available to commence our venture set at €300,000.
The contents of the Paper are organized under the following headings:
- Background / Introduction
- Description of the “idea” & why is it “innovative”. Demonstrate customer awareness and empathy.
- Ideation Maps- explain your ideation process. This can be using a framework or technique.
- Technical Evaluation: How will it work? Describe the technology, the service delivery process, aspects of product design, aspects of the manufacturing process (which ever apply). You can include a diagram here, if applicable.
- Investment & Returns: provide a realistic estimate of how much it would cost to start-up the business and what kind of a return can be expected (or how much money will it generate in years 1-3). You can include tables here if you wish.
A full version of the document is available here PDF.